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Endless Rewards
Description
Imprint Offers is an experience where users can activate card-linked offers to increase their rewards earned
Context
Our research showed us that our cardholders wanted offers inside our app more than any other feature. I designed Imprint Offers to be a memorable experience that stands out from the pack of other credit card offer experiences.
Impact
Monthly active users
Average monthly spend
Cardholders are shown offers in weekly "drops" and they swipe through them to decide which to activate. The system learns from their decisions and the experience becomes personalized down to the user level.
As the user swipes, colors blend and fade into each other to highlight each unique brand. The brand color is sampled and we automatically adjust the text color to keep it accessible.
After you activate your offers, they'll live on your homescreen until your next batch arrives.
